💡 Product Tips #17: Emojis and Personalization in Subject Lines, and Reward Badges
Some product tips on the benefits of using emojis; how personalizing subject lines will help to increase open rates; and how helpful reward badges can be for your product.
👉 Use emojis in your subject lines
Probably you have paid attention that there are emojis in almost any post on Bloduct. Do you know why? You’ll miss out on precious engagement if your subject line doesn’t catch your reader’s eye. It’s a great way to convey emotions. Use emojis! But don’t overdo it 😉
Of course, emojis may not be suitable for some audiences. In addition, there may be some issues with rendering on different devices or email clients. Nearly every email client supports emojis these days, but some older ones don’t.
👉 Personalize subject lines
Your email should immediately seem relevant to the recipient. Otherwise, the user will skip the email or even delete it. Personalize the subject lines of your emails. It will help to get their attention and increase your open rate.
Address your subscribers and customers by their first names by adding a variable to your subject lines.
Why not combine tip one with tip two together? 👌
👉 Reward customers with badges
People are competitive. Knowing this fact will help you to increase user engagement. Reward customers with badges when they complete key activities to keep them motivated.
Identify what use cases are good for your product and offer badges for completing the relevant actions 🥇
