đź’ˇ Product Tips #20: Build in the Open, CTA in Email Signature, and Autofocus
Some product tips on the importance of building your product in the open; how to grab the attention of your users by adding a CTA to your email signature; and how the HTML autofocus feature can increase the UX of your product.
👉 Build in the open
Simplify your content creation efforts by adopting a straightforward method: share your product-building journey đź“ť
People absolutely love a good story, and when they get to follow along as you experience the ups and downs, they can become some of your biggest brand advocates.
Building in the open is incredibly powerful for multiple reasons. It helps grow your audience, connects you with like-minded individuals, promotes your product, and allows you to receive real-time feedback. Not to mention, it keeps you accountable and lets you learn through your own observations.
So go ahead and regularly share updates on social media, your blog, communities, and wherever your crowd hangs out.
👉 Add an email signature with a CTA
Captivate your audience with a personalized email signature that grabs attention. Incorporate a compelling call to action, urging recipients to take action.
Don’t be afraid to be creative — you can include a button enticing them to schedule a meeting, access exclusive content, subscribe to your newsletter, or explore any other exciting offerings. For an extra touch of dynamism, consider featuring dynamic content like a link to your latest article.
Also, you can include essential elements like your name, an engaging photo (a lively GIF works wonders!), your title, contact information, and social media details. To kickstart the process, you can use Hubspot’s Email Signature Generator, which allows you to customize your signature effortlessly and convert it into HTML for seamless integration.
👉 Use autofocus
Boost your opt-in rate by eliminating even the slightest hint of friction. Leverage the power of autofocus to direct your visitors’ attention and cursor precisely where you want them.
Autofocus, a simple HTML trick, seamlessly places the cursor in the email input box as soon as visitors land on your landing page. While it may seem like a small enhancement, it’s a quick and effortless way to streamline the user experience. Read more about HTML autofocus here.
⚠️ Remember:
Every small improvement counts towards achieving your goals.
