✨ Tips To Make Your Landing Page Insanely Good
Aug 23, 2024
✨ WHO/WHY/WHAT Framework
Headlines are read 5x more than body copy. Catchy headlines improve CTR (click-through rate: clicks divided by views).
✨ Switch from CTA ➜ CTV
CTA = “Do this”
CTV = “Here’s WHY you should”
Not only the WHAT matters but also the WHY. Write benefit-driven CTAs.
✨ PAS Copywriting Framework
Problem, agitation, and solution.
You start by identifying and showcasing the problem. Then you move towards agitating that problem — making it obvious why this problem is painful. Finally, you present a solution to this problem.
