Headlines are read 5x more than body copy. Catchy headlines improve CTR (click-through rate: clicks divided by views).
✨ Switch from CTA ➜ CTV
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Switch from CTA ➜ CTV
CTA = “Do this” CTV = “Here’s WHY you should”
Not only the WHAT matters but also the WHY. Write benefit-driven CTAs.
✨ PAS Copywriting Framework
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PAS Copywriting Framework
Problem, agitation, and solution.
You start by identifying and showcasing the problem. Then you move towards agitating that problem — making it obvious why this problem is painful. Finally, you present a solution to this problem.
