🚀 Product Tips You Should Apply In 2024. Part four
🌟 The fourth part of some important product tips that will help you to get more traffic, acquire new users and be in great relationships with existing ones. You should pay close attention to them to use in 2024.
đź“ť Previous parts: one, two, and three.
👉 Ritualistic behaviours
Customers find products to be more valuable when ritualistic behaviour is associated with them. Read this study.
Users are willing to spend more time on such a product. Rituals increase the enjoyment of using the product, probably because it increases their involvement in the experience.
For example, ask your clients to close their eyes and take a deep breath before some repeated action. Or ask your users to adjust their phones’ brightness before starting a game. It’s just simple examples. Enable your creativity 🎨
👉 Ask users why they leave
Never let a user (customer) go without asking why they leave. This simple action will reduce churn rates.
How to do that? For instance, simply send an email to your user (customer) when they have cancelled or didn’t upgrade their subscription. It can be a simple question, something like “What could we have done better to keep you as a customer?”. Accept direct email responses or use something like Google Forms.
By making this approach, you will be able to identify what is needed, thus dramatically reducing churn 📉
👉 Onboarding checklists
If you have an onboarding process for new users, try to use onboarding checklists. It will make sure users get the most out of your product. Have a look at the example below.
A user logs in or signs up. A checklist opens automatically and only has three/four tasks. It’s very important so that the user won’t be overwhelmed. Each task links the user to the relevant page and the first task (account created) is already checked off to show the user that they’ve already made progress.
👉 First important email
Your first (welcome) email is very important. Your welcome email sets the tone for your entire relationship with a new subscriber/user/customer, and it should therefore provide some value. Prioritizing the relationship can pay dividends long-term.
Focus on starting a conversation. Ask how could you help. Let the subscriber/user/customer know that they would respond to them personally to you. People love the personal touch 🙂
👉 Follow your customers
Follow your customers to increase retention. Customer relationships require good listening. Follow them back so that you can hear what they have to say. Again, people love the personal touch.
That means you can learn about issues with your product, and get a feel for how the public perceives you. And more importantly, it lets you respond quickly, which will increase customer loyalty and retention 🤗
👉 Use a first-person perspective
Use “Create My Account” instead of “Create Your Account”. It will increase the effectiveness of clicking on your CTA buttons.
Don’t just tell your users to click it. Let them tell you. Switch from second-person CTAs to first-person CTAs. You can check it by conducting your own A/B test.
👉 Reward customers with badges
People are competitive. Knowing this fact will help you to increase user engagement. Reward customers with badges when they complete key activities to keep them motivated.
Identify what use cases are good for your product and offer badges for completing the relevant actions 🥇
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